THE BRIEF
THE CHALLENGE
Emerald’s fundraisers represent some of the world’s best-known charities on streets and in shopping centres across Ireland and North America. They needed a presence that celebrates their people, attracts new fundraisers and reassures charity partners, consistently, across every channel.
THE APPROACH
OUR SOLUTION
We built one recognisable system: dark, photo-led Instagram carousels with bold condensed headlines and emerald accents, candid content captured with real teams in the field, a website that puts face-to-face fundraising front and centre, and direct marketing that carries the same look onto the street.
