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Content and creative · 2022

KOOKY CLUB

A bold apparel campaign for Kooky Club, pairing a vivid orange backdrop with confident product styling and graphic brand details.

Client
Kooky Club
Sector
Apparel & lifestyle
Services
Campaign concept, art direction, photography, video
Year
2022
Kooky Club apparel campaign featuring a model in a branded T-shirt against a bright orange background

THE BRIEF

THE CHALLENGE

Kooky Club needed a distinctive campaign image to introduce its branded apparel and make the identity stand out across digital channels.

THE APPROACH

OUR SOLUTION

We put the Kooky Club wordmark and graphic T-shirt at the centre of the composition, using a vivid orange backdrop and a relaxed portrait to create an energetic, instantly recognisable campaign visual.

Model in a Kooky graffiti-print sweatshirt opening the door of a black sports car in a rain-soaked car park at night
Two Kooky Club models wearing branded streetwear in a studio
Close-up of a sage green Kooky cropped T-shirt with the white Kooky wordmark
Kooky campaign banner with the Kooky wordmark beside a model in a red-lips hoodie on a paint-splattered sofa under neon lights
Kooky Club streetwear campaign portrait with a model seated on a sports car
Model in a Kooky Club T-shirt striking a dance pose against a bright blue backdrop
Model in a white Kooky Club T-shirt and cap sipping a drink through a straw against a blue backdrop

WHAT WE DELIVERED

PROJECT
SCOPE

  • Campaign concept and mood board
  • Art direction, casting and styling
  • Campaign photography and retouching
  • Short-form video and reels edits
  • Assets formatted for web, social, print and ads

DESIGN GOALS

Make Kooky Club’s apparel and visual identity memorable across its digital campaign.

ALL PROJECTS

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